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Strategic Plan

The Minnesota Digital Library conducted a program assessment in 2015 with the intention of gathering information on the current status of MDL work; identifying current levels of satisfaction; identifying program policies and practices; and determining future focus and potential areas for growth.

This process also prompted work on developing the MDL vision, mission, and values, which was further guided by community input in the form of regional meetings and focus groups.

Using a formal strategic planning process, members of the MDL Governance group and the MDL Operations group worked with Minitex and MDL staff to chart the future of MDL work that culminated in the Minnesota Digital Library Strategic Plan, 2020-2022.

Expanded Goals & Objectives

1. Find, collect, and preserve rich content

Maximize discovery in order to increase use:

  • Improve content searching and discovery through an iterative interface, search engine optimization (e.g. Google), and other metadata aggregations (e.g. Digital Public Library of America (DPLA), Worldcat)
  • Maintain role as innovators of emerging discovery systems
  • Implement standardized rights statements and expand rights training for contributing organizations

Build and preserve rich, deep, and broad collections:

  • Work with current and new partners to increase content in collections
  • Identify, digitize, and make available large Minnesota-based collections
  • Increase collections of contemporary content
  • Explore and expand robust digital preservation management
  • Expand access to Minnesota's digital collections through partnership with DPLA

2. Share content and engage users

Expand and enhance digital storytelling:

  • Increase digital storytelling efforts: expand primary source sets, develop new online exhibits, and explore other storytelling options
  • Build capacity for public contributions and digital content reuse

Build awareness of and increase engagement of digital collections:

  • Create a strategic marketing plan to expand audiences and raise brand awareness
  • Work with partners to promote the use of content
  • Build awareness among scholars, researchers, higher education, and K-12 audiences to increase student use
  • Identify digital collection goals of participating organizations

3. Foster diversity, equity, and inclusion

Advance digital representation and visibility of Minnesota's underserved and under-represented communities:

  • Increase representation of Minnesota's diverse cultures in collections, including through partnerships
  • Promote diversity, accessibility, equity, and inclusion in governance, committees, policies, and professional practice

4. Ensure adequate, growing resources to meet MDL mission

Expand and preserve funding sources:

  • Advocate for continuation of funding sources with existing partners
  • Create a plan for expanding and diversifying funding